The Banyan Way

Signature standards that set us apart

Whether it's the discreet attentiveness you seek at Banyan Tree, or warm engagement at Angsana, each of our brands delivers high service standards that lead to exceptional experiences.

I aM With You

I aM With You (IMWY) recognises emotional connection as a key touch point between associates and colleagues or guests. It’s how we relate to one another at all times – with empathy and mindfulness.

IMWY contributes to the wellbeing and cohesion of our associates, forms a connection between our guests and us, and defines the foundation of our service culture.

IDEALS
Innovation
Innovation
We welcome change, encourage new ideas and are open to new opportunities. By adapting to our environments and optimising available resources, we turn situations to our advantage.
Diversity
Diversity
We appreciate and celebrate differences, believing that this fosters mutual respect and enriches development in all areas.
Empowerment
Empowerment
We defend what we own. This sense of ownership comes from being empowered to make independent decisions, make mistakes and effect change.
Accountability
Accountability
We hold ourselves accountable to our guests, associates, colleagues, shareholders, and the physical and human environments in which we operate. We deliver what we promise.
Learning
Learning
We encourage continual and lifelong learning, harnessing talent and prioritising people development, with the aim of helping achieve work-life quality.
Synergy
Synergy
We believe that collective success is far superior to that of any individual's. A spirit of collaboration is core to our business composition and global success.

The Eight Cultures that define us

Developing the right mindset to lead our individual selves, lead others and project a crafted future through continual innovation and learning. This is what our associates seek to embrace and our leaders aim to exemplify.

Our Service Culture – I aM With You (IMWY)
Our Wellbeing Culture – WeGo, we care
Our Sustainability Culture – We embrace the environment, we embrace the people
Our Diversity and Inclusion Culture – We make differences matter
Our Marketing Culture – We create deeper value
Our Team Culture – We team, together we execute
Our Innovation Culture – What’s new, what works, we change to delight our guests
Our Learning Culture – We grow to understand